Markup vs margin converter
Convert between markup on cost and margin on selling price — they are not the same percent.
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Tool guide
Markup vs margin converter: how it works
Practical information to understand the result and use this tool correctly.
About Markup vs margin converter
Markup divides profit by cost; margin divides profit by selling price. They only match at 0%.
A 50% markup equals a 33.33% margin. Teams that mix the terms misprice products.
Toggle the input mode to convert whichever figure you were given.
How to use it
- 1Select whether you know markup % or margin %.
- 2Enter that percentage.
- 3Read the equivalent value on the other definition.
Frequently asked questions
- Which do retailers use?
- Financial reporting usually focuses on margin; purchasing talks often start from markup.
- Margin near 100%?
- Markup grows without bound as margin approaches 100% (cost near zero).