UTM link builder
Build a campaign URL with utm_source, utm_medium, utm_campaign, and optional term and content.
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Tool guide
UTM link builder: how it works
Practical information to understand the result and use this tool correctly.
About UTM link builder
Add the landing page and the campaign fields Google Analytics and other tools expect: source, medium, and campaign. Term and content are optional.
The builder encodes values, can lowercase them, and replaces any UTM parameters already on the URL. Nothing is uploaded.
How to use it
- 1Paste the landing page URL. https:// is added if you omit the protocol.
- 2Enter source, medium, and campaign. Use a preset medium or type your own.
- 3Add term or content if you need them, then copy the finished link.
Frequently asked questions
- Which fields are required?
- Source, medium, and campaign are required. Term and content stay empty unless you fill them.
- Should UTM values be lowercase?
- Yes for consistent reports. The lowercase option is on by default and does not change the page path.
- Does this send the URL anywhere?
- No. The link is built locally in the browser.